TITLE

Beauty from a bygone era?

AUTHOR(S)
Lewis, Elen
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on U.S.-based cosmetics manufacturer Elizabeth Arden as of September 2002. Company background; Focus on the company's history; Company's efforts to revive its market image; Signing of actress Catherine Zeta Jones as endorser of the company's products; Acquisition of Elizabeth Arden by fragrances company FFI; Marketing plans of the company.
ACCESSION #
7452418

 

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