TITLE

Toyota's Moran is a lap ahead in the race

AUTHOR(S)
Lewis, Elen
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Mike Moran, commercial director of Japan-based car company Toyota Motors in Great Britain. Career background; Moran's reorganization of the marketing and sales departments of the company; Moran's stint as a marketing executive for car company Ford; Moran's goal of enhancing the Toyota brand.
ACCESSION #
7452414

 

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