Toyota's Moran is a lap ahead in the race

Lewis, Elen
September 2002
Brand Strategy;Sep2002, Issue 163, p14
Trade Publication
Profiles Mike Moran, commercial director of Japan-based car company Toyota Motors in Great Britain. Career background; Moran's reorganization of the marketing and sales departments of the company; Moran's stint as a marketing executive for car company Ford; Moran's goal of enhancing the Toyota brand.


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