TITLE

Brand due diligence

AUTHOR(S)
Haigh, David
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Saatchinvest's acquisition of the Complan and Casilan brands from consumer products company Heinz. Details of the purchase deal; Some investors' interest in acquiring brands that are not performing as well as their potential; Impact of brands on companies' business operations and financial performance; Steps on evaluating the strength of a brand.
ACCESSION #
7452409

 

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