TITLE

Rebranding a public service--police, camera, action

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the advertising campaign created by advertising agency M and C Saatchi for Great Britain's Police force. Broadcasting firm British Broadcasting Corp.'s assertion that the advertising campaign failed to achieve its objectives; Criticism received by the British Home Office which commissioned the advertising campaign; Campaign's use of negative elements in communicating its message. INSET: GOVERNMENT SPENDING.
ACCESSION #
7452402

 

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