Rebranding a public service--police, camera, action

Jones, Morag Cuddeford
September 2002
Brand Strategy;Sep2002, Issue 163, p10
Trade Publication
Discusses the advertising campaign created by advertising agency M and C Saatchi for Great Britain's Police force. Broadcasting firm British Broadcasting Corp.'s assertion that the advertising campaign failed to achieve its objectives; Criticism received by the British Home Office which commissioned the advertising campaign; Campaign's use of negative elements in communicating its message. INSET: GOVERNMENT SPENDING.


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