TITLE

COSMOPOLITAN

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents comments by U.S. marketing executives regarding the National Magazine's 'Cosmopolitan' women's magazine. 'Glamour' magazine's outselling of the 'Cosmopolitan' in August 2002; Media executives' assessment of the problems faced by the 'Cosmopolitan' magazine; Ways for the magazine to regain market leadership.
ACCESSION #
7452393

 

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