Mortimer, Ruth
September 2002
Brand Strategy;Sep2002, Issue 163, p8
Trade Publication
Presents comments by U.S. marketing executives regarding the National Magazine's 'Cosmopolitan' women's magazine. 'Glamour' magazine's outselling of the 'Cosmopolitan' in August 2002; Media executives' assessment of the problems faced by the 'Cosmopolitan' magazine; Ways for the magazine to regain market leadership.


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