TITLE

Rich reward for road warriors

PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the public relations campaign implemented by Nebraska-based American National Bank during a road repair project in Omaha, Nebraska. Insertion of higher-denomination bills into an automated teller machine in the city's central business district; Success of the marketing step.
ACCESSION #
7452372

 

Related Articles

  • `Banking for the rest of us?'. Sheridan, Kevin // Bank Marketing;Feb97, Vol. 29 Issue 2, p48 

    Focuses on image campaigns on community banking. Technological innovations in banking; Introduction of Macintosh by Apple.

  • Hype hazard creeping into high-tech banking. Montner, Debra // American Banker;10/15/1997, Vol. 162 Issue 199, p13 

    Opinion. Advises high-technology banking firms to use public relations to defend themselves from criticisms by the press and their competitors. Widespread impact of technology on the banking industry; Communicating one's strategy for adopting a technology.

  • In PR, always keep cost control and marketing in mind. Nadler, Paul // American Banker;11/22/1993, Vol. 158 Issue 223, p7 

    Presents a reader's response to a previous article by the author regarding setting goals for public relations in the community bank. Carol Batzli Barkley's response; Agreeing with the author's main premise; Choosing a public relations firm; Shunning the retainer fee; Public relations as...

  • Untitled.  // American Banker;3/28/1994, Vol. 159 Issue 59, p7 

    Presents excerpts from Republic National Bank of New York vice president Ralph E. Spiegel Sr.'s letter in response to an article on banks' charity works. Consideration of the drain on one's own time and dollar commitment expected from the company in determining which organizations to support.

  • How to obtain quality public relations. Dubes, Michael // ABA Banking Journal;Oct91, Vol. 83 Issue 10, p136 

    Focuses on the public relations in banks. Determination of the market share of banks; Application of public relations to sales and marketing expenditure; Strategic planning for press coverage.

  • Investment banks left out in the cold. Hilton, Anthony // PRWeek (London);3/26/2010, p12 

    The author comments on the public relations (PR) initiatives of high street banks in Great Britain to differentiate themselves from investment banks and rebuild bridges with the British public outraged by the banks' contribution to the financial crisis and their acceptance of the subsequent bailout.

  • Stimulating loans. Rogers, Ed // Canadian Banker;Nov/Dec92, Vol. 99 Issue 6, p17 

    Describes the `Boost St. Catharines--It's First Rate' public relations campaign of banks in the Ontario town to boost the local economy. Causes of the town's recession; Steps taken by the bankers to generate merchant and business activity; Results of similar campaigns carried out by the Bank of...

  • Two Talkers in Search of a Listener. Cary, K. A. // Banking;Feb65, Vol. 57 Issue 8, p4 

    Provides insights into the public relation activities and programs in banking as of February 1965. Details regarding the stockholder relations; Convenient loan policy; Exhibits and other promotional activities.

  • Management Looks at Public Relations. Davis, Archie K. // Banking;Feb66, Vol. 58 Issue 8, p67 

    Looks at the public relations of the banking industry. Role of bankers; Reason for banks to maintain sound stock holder relations; Views on the industry.

Share

Read the Article

Other Topics