TITLE

Compassionate capitalism--a step in the right direction?

AUTHOR(S)
Adams, Jenny
PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that corporate social responsibility can enhance consumers' perceptions of a company or brand. Companies' need to demonstrate their social responsibility; Importance of consumers' recognition of the honesty and sincerity of a company.
ACCESSION #
7452361

 

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