TITLE

Launches

PUB. DATE
September 2002
SOURCE
Brand Strategy;Sep2002, Issue 163, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments related to product launches and marketing in Great Britain as of September 2002. Bulmers' launch of its Chilli Sidekick beverage; Retailer Harrods' launch of a relationship marketing scheme; Pepsi's launch of its Pepsi Twist cola variant.
ACCESSION #
7452351

 

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