Balancing big ideas and the bottom line

Lewis, Ellen
September 2002
Brand Strategy;Sep2002, Issue 163, p3
Trade Publication
Focuses on companies' efforts to balance innovation and financial performance. Companies' need to continue to innovate during a recession; Companies' use of innovation to gain market share and achieve market leadership; Procter and Gamble's development of its Crest Whitestrip oral care product.


Related Articles

  • Work at improving profitability. Rudnicki, James E. // Crain's Chicago Business;01/08/2001, Vol. 24 Issue 2, pSB9 

    Cites the importance of focusing on profitability rather than sales. Increase in corporate growth among companies focusing on revenue and profit; Reduction in sales by eliminating some of the least profitable parts of a business; Establishment of a commission program for employees.

  • Higher profits? Use the noodle. Kominicki, John // Long Island Business News (7/1993 to 5/2009);06/18/99, Vol. 46 Issue 25, p1A 

    Offers pointers in boosting corporate profits. Cost control; Review of product line-ups; Management of profits and revenues; Use of incentives to stay focused on margins.

  • Grabbing Profits by the Roots: A case study in 'results management'. Schleh, Edward C. // Management Review;Jul72, Vol. 61 Issue 7, p2 

    Presents a case study of how the application of the results-management approach increased corporate profitability. Overview of the approach; Principles of results-management; Accountability based on profit contribution; Problems in results-management.

  • Diving into profit pools. Kroll, Karen // Industry Week/IW;10/05/98, Vol. 247 Issue 18, p22 

    Comments on the importance of profit pools for successful company operations. Concept of profit pools; Important factors to consider before taking on profit pools; Benefits of profit pools to Dell Computer Corp.

  • Build profit into your plan or find a new business. Cassidy, Mike // Wenatchee Business Journal;May2003, Vol. 17 Issue 5, pC10 

    Provides tips on matters related to business management. Suggestions to build profit in a business; Factors about the business determined from the projected annual gross; Considerations in starting a business.

  • CHICAGO.  // Orange County Business Journal;8/26/2002, Vol. 25 Issue 34, p37 

    Focuses on the business performance of various industrial firms in Chicago, Illinois. Assessment on the revenue growth of the companies; Level of competitive advantage; Expansion on the number of retailers.

  • Diagnosing corporate health. Weir, Stephen J. // Management Review;May72, Vol. 61 Issue 5, p51 

    Discusses key issues relevant to the evaluation of the health of corporations. Corporate profits; Corporate survival; Policy implications on industrial management.

  • Short-Term Pain, Long-Term Gain. Suutari, Ray // CMA Management;Feb2002, Vol. 75 Issue 10, p32 

    Examines problems associated with the use of shareholder value on measuring business management performance. Manipulation of earnings; Reliance of business strategy on investment in soft assets; Dependence of management decision-makers on budgets that must show the expected increase in...

  • Positive Results. Taulbert, Clifton // Executive Excellence;Mar2002, Vol. 19 Issue 3, p14 

    Advises business executives on how to sustain profitability and business success. Deployment of initiatives which will require the collective and collaborative efforts of all employees; Valuing of the diversity of each person.


Read the Article

Other Topics