TITLE

GM's drive for size

AUTHOR(S)
Taylor III, Alex
PUB. DATE
October 2002
SOURCE
Fortune;10/14/2002, Vol. 146 Issue 7, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the growth plan at automaker General Motors (GM). Strategy of chief executive officer Rick Wagoner, including zero per cent financing deals on new cars; Target market share; Financial status; Actions of chairman Jack Smith; Amount that GM spends on incentives; Drawbacks of incentives; Net income margin in North America; Consequences of the flood of new cars onto the market.
ACCESSION #
7450787

 

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