TITLE

Declaring Victory On The Home Front, Rodale Launches invasion Into The Global Book Market

PUB. DATE
September 2002
SOURCE
Book Publishing Report;9/23/2002, Vol. 27 Issue 37, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the formation of Rodale Books International of Rodale Inc. Percentage of the profit of the company coming from overseas; Decline in direct mail sales; Effort of the company to improve its book business.
ACCESSION #
7447156

 

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