Putting Out The Welcome Mat

March 2012
Golf World;3/5/2012, Vol. 65 Issue 22, p59
The article presents an overview of the hard work of Honda Classic Tournament director Ken Kennerly for the improvement of the event in Palm Beach Gardens in Florida. It highlights how Kennerly convinced professional golfer Tiger Woods to play for the first time as a pro in the event. It notes that Woods's presence could help the event in keeping its longtime sponsors. The Tiger Effect has been very appreciable where ticket sales soar the usual 30 percent and room hotels were fully occupied.


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