TITLE

BET is winning back advertisers, but competition will soon abound

AUTHOR(S)
POGGI, JEANINE
PUB. DATE
April 2012
SOURCE
Advertising Age;4/16/2012, Vol. 83 Issue 16, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the cable television network Black Entertainment Television (BET). The network's reaction to increased competition from other networks aimed at African American television viewers, including networks financed by Comcast Corp., is considered. BET has responded by financing the production of more television programs and made-for-TV movies.
ACCESSION #
74449329

 

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