CONTESTS, ETHNIC PROMOS HELP: Making rice stand out

September 2002
FoodService Director;9/15/2002, Vol. 15 Issue 9, p84
Trade Publication
Focuses on rice consumption in the U.S. Background on the health benefits of rice; Details on the efforts of the USA Rice Federation to increase the consumption of rice in the country; Benefits of contests in the promotion of rice consumption in the U.S.


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