The Value of Marketing to Ad Sales

Lins, Vicki
June 2002
Multichannel News;6/17/2002 Supplement, Vol. 22, p22
Trade Publication
Focuses on the value of marketing on the sales of advertisement. Generation of incremental advertisement sales revenue; Creation of new businesses; Increase in the level of spending on advertisements.


Related Articles

  • TV ad revenue rise set to slow in June. McCabe, Maisie // Campaign (UK);4/30/2010, Issue 17, p4 

    The article forecasts the decline of the television (TV) advertising revenue growth in Great Britain in June 2010.

  • ITV revenues up 3 per cent.  // Campaign;5/23/2008, Issue 20, p6 

    The article reports the increase of Independent Television (ITV) revenues up to 3 percent. The company also forecasts that it will exceeds the television advertisement market for the first time in the first half of 2008 when the net advertisement revenue is flat. Furthermore, the executive...

  • TOP AGENCIES.  // B to B;3/4/2013, Vol. 98 Issue 1, p0021 

    The article focuses on Massachusetts-based midsize agency PJA Advertising + Marketing, the honorable mention in the top midsize agency category for 2013, with key information on its employees, revenues, and clientele including Bio-Rad, Brother International, and Novartis.

  • TOP AGENCY.  // B to B;3/10/2010, Vol. 95 Issue 3, p26 

    The article presents information on Cambridge, Massachusetts-based integrating marketing services provider PJA Advertising & Marketing which was nominated for the midsize agency award, given by the periodical "B to B." The agency employs 58 people and its president is Mike O'Toole. In 2009, its...

  • Ad/Edit Balancing Act. Moses, Lucia // MediaWeek;1/19/2009, Vol. 19 Issue 3, p9 

    The article reports that a pair of surveys of periodical publishing indicated the serious financial difficulties faced by that industry in 2008. A survey by Hall's Report indicated that the amount of pages devoted to magazine advertising fell sharply. The Publishers Information Bureau found that...

  • Slow Climb. McClellan, Steve // MediaWeek;9/28/2009, Vol. 19 Issue 34, p10 

    The article presents business forecasting for television broadcasting in 2010. Advertising revenues for both broadcast television networks and television stations are expected to decline, but at a slower pace than the sharp decline of 2009. The effect of technological changes such as the use of...

  • Ready to Wear and Promote. Bazilian, Emma // Adweek;11/4/2013, Vol. 54 Issue 39, p13 

    The article examines the introduction of Internet advertising by social media Website Instagram. Complaints by bloggers on fashion that the company is ignoring a source of advertising revenue by not allowing bloggers to derive revenue from their posts through adding links to Internet advertising...

  • MEDIA OUTLOOK 2011: In Search of Pricing Parity. Crupi, Anthony // MediaWeek;9/27/2010, Vol. 20 Issue 34, p27 

    The article examines business forecasting for cable television and cable television advertising finance in 2011. Increased revenues and program ratings for cable television in 2010 are discussed. Predictions by various media buying services and research firms are cited forecasting moderate...

  • 8. Jon Nesvig. Consoli, John // MediaWeek;9/17/2007, Vol. 17 Issue 33, p22 

    The article presents a profile of Jon Nesvig, sales president of the Fox Broadcasting network. Nesvig has held that job for 18 years, by far the longest tenure of any network sales head. Nesvig is responsible for all advertising sales for the network's entertainment and sports programs. Fox...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics