TITLE

Hot! Hot! Hot!

AUTHOR(S)
Hogan, Monica
PUB. DATE
June 2002
SOURCE
Multichannel News;6/17/2002 Supplement, Vol. 22, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts done to increase the advertisement sales by interconnects and cable affiliates through targeting the Latino population in the U.S. Cable operators offering Latino-oriented advertisement-sales; Provision of a link between English and Spanish; Development of a creative sales promotion.
ACCESSION #
7432882

 

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