TITLE

STRATEGIES IN THE MEDIA INDUSTRY: TOWARDS THE DEVELOPMENT OF CO-OPETITION PRACTICES?

AUTHOR(S)
Daidj, Nabyla; Jung, Jaemin
PUB. DATE
December 2011
SOURCE
Journal of Media Business Studies;2011, Vol. 8 Issue 4, p37
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article analyzes structural changes in the media industries as convergence enables current players in the broadcasting sector to expand their roles. It also marks the entry of powerful new players from the telecommunications and IT industries which are altering their value chains and business models. Firms are moving up the value chain to higher margin activities through both vertical integration but also and horizontal concentration, establishing numerous partnerships and cross investments. However, even if they operate in a fiercely competitive environment, they simultaneously compete and collude thereby adopting the logic of co-opetition.
ACCESSION #
74249941

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics