A Study on Internet Usage Pattern with Special Reference to B2c E-Commerce in Rajasthan

Rathore, Sumangla
November 2011
International Journal of Business & Engineering Research;2011, Vol. 4, p83
Academic Journal
Internet shopping in a developing nation such as India is still a nascent activity, hence analysing the usage pattern of Internet is extremely important to understand the present status of Internet usage as a buying medium; particularly in state like Rajasthan, where this phenomenon has yet to gain momentum. It can be emphasised that the Internet usage pattern holds great significance for e-marketers in order to plan online interactions with potential customers. The place of access of Internet or the number of hours spent on Internet can determine the likelihood of an individual for online transaction. It also helps the marketers to devise a marketing strategy that suits the requirements of Internet users who are the ultimate prospects as online buyers. The online shopping process involves several activities ranging from information search to making payments. However in case of Internet shopping the nature of all these activities differs from offline buying, since availability of information sources is vast and free or at a very low cost. Thus, an attempt has been made in this study to understand the behaviour and preferences of Internet buyers in terms of their Internet usage.


Related Articles

  • Little appetite for click and collect. Wight, Ashleigh // Motor Transport;10/13/2014, p3 

    The article discusses a report by banking and financial services company Barclays on click and collect Business-To-Consumer (B2C) method of delivery and also mentions 31 percent of logistics firms identified retailers' click and collect services as a threat to their small business.

  • E-Commerce: True Indian Picture. Agarwal, Devendera; Agarwal, R. P.; Singh, J. B.; Tripathi, S. P. // Journal of Advances in Information Technology;Nov2012, Vol. 3 Issue 4, p250 

    This paper gives an insight of e-commerce and highlights the present scenario of e-commerce in India. It presents the surfing pattern of Indian public to give the critical review on truth of various reports being published from time to time. It also critically analyses the e-commerce with major...

  • PART VIII: GENERATIONAL FOCUS: 53. BABY BOOMER CONSUMERS. Miller, Richard K.; Washington, Kelli // Consumer Behavior;2014, p296 

    The article presents statistics on Baby Boomer consumers in the U.S., including generational characteristics, top online activities, and social network usage.

  • Comment: Prepare for emerging market e-commerce. Askew, Katy // Aroq - Just-Food.com (Global News);2/12/2015, p1 

    The article presents a reprint of the article "Comment: Prepare for emerging market e-commerce" by Dean Best, which appeared in the online resource' February 9, 2015 issue. It reports on the change of operating business model of Hindustan Unilever Network, the Indian business-to-consumer direct...

  • CHALLENGES ON THE PATH TO REGULAR ONLINE SHOPPING: E-GROCERY SECTOR - UK. Ferreira, Pedro // Proceedings of the IADIS International Conference on WWW/Interne;Nov2003, p1149 

    This paper attempts to uncover significant economic and non-economic demand-side variables, which are driving and hindering B2C (Business to Consumer) e-commerce learning. It investigates the perceptions of individual customers on the path towards a specific regular type of online-buying:...

  • Contagion Aspects of Implementing E-commerce: A Case Study of B2C. Mostafaeipour, Ali // International Journal of Computer Applications;Sep2011, Vol. 29, p32 

    E-commerce is becoming an important business trade resource throughout the globe. In Iran, B2C electronic commerce is still in its early stage of development. The lack of basic information and some required tools have delayed the development of ecommerce in many countries. The objective of this...

  • Transformation of B2C Online Shopping to C2B Group Buying on the Web. Bo-chiuan Su; Ya-Wen Hsu // Marketing Review / Xing Xiao Ping Lun;Dec2014, Vol. 11 Issue 4, p341 

    Online group-buying offers products and services at significantly reduced prices on the condition that a minimum number of buyers make the purchase. This research aims to find out the factors influencing the decisions that consumers make to choose the C2B group buying on the B2C shopping...

  • Selected Factors Influencing Customers' Behaviour in e-Commerce on B2C Markets in the Czech Republic. Pilík, Michal // Proceedings of the European Conference on Information Management;2013, p121 

    The influence of the new media, predominantly the Internet and mobile technologies, on customers' behaviour is increasing steadily every year. One of the basic functions of the Internet beside its high information, communication and entertainment value is the possibility of trading. Europe is...

  • Carton-Mix Optimization for Walmart.com Distribution Centers. Ahire, Sanjay L.; Malhotra, Manoj K.; Jensen, John B. // Interfaces;Jul/Aug2015, Vol. 45 Issue 4, p341 

    Walmart's Internet shopping business has grown considerably since 2006. To effectively and efficiently serve this business model, Walmart launched distribution centers (DCs) in the United States; these DCs focus on fulfilling orders placed online at the Walmart.com website. The Carrollton,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics