BBB Unit Rules On iDEN Ads

Marek, Sue
September 2002
Wireless Week;9/16/2002, Vol. 8 Issue 33, p36
Trade Publication
Deals with the claim filed by Southern LINC with the Better Business Bureau's National Advertising Division (NAD) in March 2002 over alleged false and misleading advertisement of Nextel Communications Inc. with its service using the iDEN technology. Decision of NAD to the case; Action taken by the Nextel on the claims made by Southern LINC against its advertisement.


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