TITLE

Calling All Customers

AUTHOR(S)
Long, Ju; Whinston, Andrew B.; Tomak, Kerem
PUB. DATE
September 2002
SOURCE
Marketing Research;Fall2002, Vol. 14 Issue 3, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses research methods used to observe consumer behavior. Benefits of a wireless marketing survey using standard wireless phones and the Internet; Details of a text-based survey through text messages on cellular phones; Information on the voice-based survey.
ACCESSION #
7411687

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics