TITLE

Charting the Online Journey

AUTHOR(S)
Oliva, Ralph A.
PUB. DATE
September 2002
SOURCE
Marketing Management;Sep/Oct2002, Vol. 11 Issue 5, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents a framework which provides a way to assess how different business units have progressed in creating business advantage using digital and networked tools. Hierarchies of the framework; Characterization of digitization projects; Importance of a portfolio-based approach to e-business strategy.
ACCESSION #
7411614

 

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