Charting the Online Journey

Oliva, Ralph A.
September 2002
Marketing Management;Sep/Oct2002, Vol. 11 Issue 5, p46
Presents a framework which provides a way to assess how different business units have progressed in creating business advantage using digital and networked tools. Hierarchies of the framework; Characterization of digitization projects; Importance of a portfolio-based approach to e-business strategy.


Related Articles

  • The Certification Game. Berendt, Annelise // Telecommunications - International Edition;Dec98, Vol. 32 Issue 12, p55 

    Provides information on the establishment of certification authorities in the telecommunications industry. Important role played by digital certificates in remote working and online banking; Expected increase in electronic commerce revenues in Europe; Main barrier to electronic commerce;...

  • Advertising will be techno-savvy. Guadalupe-Fajardo, Evelyn // Caribbean Business;1/13/2000, Vol. 28 Issue 1, p51 

    Presents forecasts on the advertising industry in Puerto Rico for 2000. Internet and electronic commerce as the deciding factors in the industry; Opportunities offered by the digitalization of television and radio; Factors contributing to the industry's growth; Importance of public relations.

  • E-Tr@de Briefs. Gillies, John // International Trade Forum;2001, Issue 1, p29 

    Presents news briefs related to electronic commerce as of March 2001. Establishment of the Digital Opportunity Task Force; Announcement of the E-Commerce, Law and Arbitration conference to be held in Tunisia from April 26 to 28, 2001; Overview of the Digital Divide Network Web site.

  • MedDigital Trends and Tactics too Lead into the Future. Goldstein, Douglas E. // Physician Executive;Mar/Apr2001, Vol. 27 Issue 2, p20 

    Presents several digital technology trends that are shaping health care. Low transaction costs of electronic commerce; Interactive tools for enhancing health, treatment, and decision-making; Evaluation of entire process of patient care; MedDigital tactics.

  • Bashas' to Offer Digital Services.  // Supermarket News Expert Blog;10/3/2012, p7 

    The article reports that Bashas' Supermarket in Arizona has named MyWebGrocer as its exclusive provider of digital services in 63 stores and 48 Food City establishments.

  • Governance in the digital economy. Tapscott, Don; Agnew, David // Finance & Development;Dec99, Vol. 36 Issue 4, p34 

    Focuses on the impact of the digital technology on government structures and functions. Emergence of electronic commerce; Increase in the desire to improve public service; Widespread adoption of a community-based model of governance. INSET: Alliance for Converging Technologies' `Governance in...

  • E-commerce market in India may touch $100 billion by 2020: FICCI-KPMG report.  // Retailer;12/9/2015, p1 

    The article discusses the rapid development of the E-commerce markets over the next five years due to growing concentration of internet, smartphones and growth of digital network in rural regions besides different formats like e-retailing and rapid urbanization.

  • Keeping Virtual Worlds Open for Business. Brewer, David // Telecommunications - International Edition;Sep99, Vol. 33 Issue 9, p65 

    Focuses on different initiatives designed to aid risk management and create an environment of trust in digital communications. Emergence of security as a critical issue as commerce and the government turn digital; Impact of electronic security on an organization's brand values.

  • All in the Game. Perry, Tim // Promo;2006 Sourcebook, p16 

    Discusses the impact of the Internet and other digital and mobile technologies on marketing in the United States in 2004. Cost benefits provided by interactive games and online promotions to marketers; Companies that launched online marketing schemes during the period.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics