TITLE

Making Business a Game

AUTHOR(S)
Terborg, James R.; Burton, Rick
PUB. DATE
September 2002
SOURCE
Marketing Management;Sep/Oct2002, Vol. 11 Issue 5, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The biggest challenge marketing managers face may not be quality, innovation, or even cost, but how quickly the company anticipates and responds to market opportunities and competitor threats. Team sports'basketball, soccer, and hockey in particular'can serve as a business model for marketing managers. This article points out some fundamental elements associated with team sports that can make marketing and management perform at the top of their game. INSET: Executive briefing.
ACCESSION #
7411602

 

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