Making Business a Game

Terborg, James R.; Burton, Rick
September 2002
Marketing Management;Sep/Oct2002, Vol. 11 Issue 5, p40
The biggest challenge marketing managers face may not be quality, innovation, or even cost, but how quickly the company anticipates and responds to market opportunities and competitor threats. Team sports'basketball, soccer, and hockey in particular'can serve as a business model for marketing managers. This article points out some fundamental elements associated with team sports that can make marketing and management perform at the top of their game. INSET: Executive briefing.


Related Articles

  • Defined Criteria of Performance in Organizational Control. Baumler, John V. // Administrative Science Quarterly;Sep71, Vol. 16 Issue 3, p340 

    This paper reports a laboratory experiment in which a business game was played by groups of volunteer participants. The game was subject to two treatments, one altering the degree of interdependence between game participants, the other altering how it was played. The game was designed to...

  • ANALOGUE COMPUTATIONS OF BUSINESS DECISIONS. Fair, William R. // Journal of the Operations Research Society of America;Aug53, Vol. 1 Issue 4, p208 

    Focuses on issues related to the ways in which rational business decision can be made and the kind of computer needed to put the computational problem within reach. Selection of decision parameters; Components of the formulation of the business problem; Need for a computer to have an...

  • Tech firms introduce new software products for improving truck driver logging records. Davis, Mary // Modern Bulk Transporter;Apr2004, Vol. 66 Issue 10, p35 

    Reports that trucking industry technology companies are providing new products to improve efficiency in managing drivers and their hours-of-service records (HOS) in the U.S. Implications of the new technologies on the flow of process of the industry; Functions of the new technologies; Features...

  • Command and control system trial.  // Fire Safety Engineering;Nov2006, Vol. 13 Issue 9, p6 

    The article offers information on Open Advanced System for Disaster and Emergency Management, the first user trial of the European-wide command and control system which was held at the Cranfield University in Bedford, England. The goal of OASIS is to revolutionize the flow of information in...

  • Freedom from command and control. Seddon, John // Management Services;Summer2005, Vol. 49 Issue 2, p22 

    This article addresses some issues concerning command and control systems. The separation of decision-making from work, the cornerstone of command and control thinking, has its roots in Taylorism. The issue is not that command and control was not of value but companies have not continued to...

  • From Command and Control to Humble Inquiry. Edge, Roberta // Radiology Management;Nov/Dec2015, Vol. 37 Issue 6, p48 

    The author explains the roles of the command and control management and humble inquiry in a Lean corporate environment. Topics discussed include the command and control management approach refers to the process of workers working on tasks assigned by the supervisor or manager, humble inquiry is...

  • control.  // Bloomsbury Business Library - Business & Management Dictionary;2007, p1902 

    A definition of the term control is presented. It refers to the ability to direct the financial and operating policies of an entity with a view to gaining economic benefits from its activities.

  • The shape of things to come.  // Human Resources (09648380);Aug2009, p56 

    The article reports on the importance of changing the command and control management styles in head offices of companies in Great Britain. "Human Resource" (HR) magazine conducted a survey sponsored by Egremont Group asking senior HR professionals on their ideas as to what a head office will be...

  • Energy-efficient control system for ring frames.  // Indian Textile Journal;Mar2009, Vol. 119 Issue 6, p60 

    The article evaluates an energy-efficient control system for ring frames from Universal Marketing Corp.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics