TITLE

Minding Your Brand Manners

AUTHOR(S)
Gordon, William
PUB. DATE
September 2002
SOURCE
Marketing Management;Sep/Oct2002, Vol. 11 Issue 5, p18
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the popularity of brands and the companies that create them. Effort of most companies to develop and communicate their brand and its inherent promises to their target audiences; Benefit of corporate self-awareness; Information on performance excellence.
ACCESSION #
7411111

 

Related Articles

  • Minding Your Brand Manners. Gordon, William // Marketing Management;Sep/Oct2002, Vol. 11 Issue 5, p18 

    Discusses the popularity of brands and the companies that create them. Effort of most companies to develop and communicate their brand and its inherent promises to their target audiences; Benefit of corporate self-awareness; Information on performance excellence.

  • Assessing Self-Concept Discrepancy in Consumer Behavior: The Joint Effect of Private Self-Consciousness and Self-Monitoring. Gould, Stephen J. // Advances in Consumer Research;1993, Vol. 20 Issue 1, p419 

    Demonstrates how procedural aspects of self-concept affect the self-report of the contents of self-concept and related lifestyle items. Private self-consciousness and self-monitoring; Factor analysis of the self-concept measures; Implications for consumer research.

  • Dimensions of Consumer Expertise...or Lack Thereof. Alba, Joseph W. // Advances in Consumer Research;2000, Vol. 27 Issue 1, p1 

    This article describes ten dimensions of mindlessness. The author argues that each dimension may lead to dysfunctional outcomes, but states that some aspects of mindlessness may serve an adaptive function and that the undesirable outcomes that occasionally result are exceptions to otherwise...

  • The Evolving Self in Consumer Behavior: Exploring Possible Selves. Morgan, Amy J. // Advances in Consumer Research;1993, Vol. 20 Issue 1, p429 

    Proposes the incorporation of an explicitly future-oriented dimension into the study of the self-concept in consumer behavior. Early treatments of the self-concept; The extended self; Future extensions of self; Theoretical foundation and definition; The role of possible selves; Examining...

  • Perceptions of Self: The Effects of Self-concept Discrepancy, Possible Selves and Dispossession. Munson, J. Michael // Advances in Consumer Research;1993, Vol. 20 Issue 1, p433 

    Discusses the key ideas, contributions and limitations of self-concept and various aspects of consumer behavior based on three studies conducted by Stephen Gould, Teresa Pavia and Amy Morgan. Conceptual and methodological issues; Task instructions; Study goals.

  • Making Friends. Scott, S. // Boys' Life;Oct91, Vol. 81 Issue 10, p53 

    Part I. Suggests several ways children can help develop confidence in themselves. Be courteous; Develop a good sense of humor; Dress neatly.

  • Feeling good about yourself. Gordon, Dr. S. // Current Health 2;Feb1991, Vol. 17 Issue 6, p4 

    Discusses what it takes for teens to develop a healthy self-esteem. Evaluating personal self-esteem; Helpful suggestions. INSET: 7 steps to self-esteem.;For more information..

  • Self-esteem: You may have it and not know it. Barish, Ellen Blum // Current Health 2;Mar1993, Vol. 19 Issue 7, p25 

    Gives pointers on how to rediscover one's self-esteem. Famous people who need to be reminded about getting back their self-esteem; People who succeeded despite setbacks; Making lists of things one can do and one's needs; Setting goals; Other suggestions; Cliches.

  • Narcissus goes to school. Finn Jr., C.E. // Commentary;Jun90, Vol. 89 Issue 6, p40 

    Argues that narcissism is infiltrating public school education under the guise of self-esteem. Large gaps between accomplishments and self-evaluations; New-Age thinking; Low associations between self-esteem and its supposed consequences; Distinction between self-worth and personal efficacy;...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics