From the editor

Neal, Carolyn Pollard
September 2002
Marketing Management;Sep/Oct2002, Vol. 11 Issue 5, p2
Focuses on the concept of marketing management. Significance of customer-centric marketing; Benefits of online purchasing and transaction processing; Keys to online success.


Related Articles

  • PURCHASING POWER.  // Campaign;10/19/2001, Issue 42, p20 

    Investigates the marketing department weapon of the companies in Europe. Function as negotiating profit margins of procurement people; Increase of influence; Media assignments; Criticisms on procurement people; Means of annoying; Vow of value for money. INSETS: Julian Coles Boots.;Barry Hooper...

  • INTERACT. McCarthy, Shaun; Head, Peter; MacAskill, Andrew; Gale, Tony; McKay, Nigel; Edgell, Graham; Foster, Russell; Serafeimidis, Vassilis; Vincent, Paul; Rees, Brian // Supply Management;3/1/2011, Vol. 16 Issue 5, p22 

    This section presents several letters to the editor in response to articles in previous issues including an article by Lindsay Clark on shared initiatives across local authorities in the February 3, 2011 issue, another on the purchasing policies deployed by government and businesses, and a blog...

  • The power and reliability of consistent messaging. FAZEKAS, DAVID // Smart Business Detroit;Mar/Apr2013, Vol. 8 Issue 4, p6 

    The article discusses how the perception of a brand affects a prospect's buying decision. It suggests ways to get brand messaging across in a consistent manner. Channels to consider include social media, mobile or tablet experiences, and print marketing. The author suggests that a solid...

  • THE IMPACT OF POINT OF PURCHASE ADVERTISING ON CONSUMER BUYING BEHAVIOUR. Amechi, Uti Charles; Choi Sang long // Interdisciplinary Journal of Contemporary Research in Business;Feb2013, Vol. 4 Issue 10, p84 

    Consumer buying behaviour in recent time is been driven by point of purchase advertising. Existing queries on marketing communications effectiveness initiates an increase in sales volume and brand building. This paper examines the queries bordered on advertising clutters, medium, message,...

  • Brands that fit. Abu-Shalback Zid, Linda // Marketing Management;Jan/Feb2004, Vol. 13 Issue 1, p5 

    A survey of more than 900 owners, presidents, CEOs, and general managers show that small- and mid-sized business owners' attitudes toward brands play a critical role in their purchasing decisions. The survey is administered by Kadence Business Research and the City Business Journals Network. ...

  • Supply chain knowledge. Zid, Linda Abu-Shalback // Marketing Management;Jan/Feb2005, Vol. 14 Issue 1, p3 

    This article presents findings of the survey, Knowledge As a Strategic Resource in Logistics and Purchasing, which appeared in a 2005 issue of MSI Report. In complex supply chains, members' combined information and experience may be the most significant source of value creation. Tomas Hult,...

  • Where Buyers Shop.  // Gifts & Decorative Accessories;Dec2011, Vol. 112 Issue 10, p66 

    The article reports on the regional buying trends in the U.S. for 2011. Data from the Brandwise Gift & Home Show Index indicated that it depends on both the market and the season whether buyers venture further afield from their home ground to spend their open-to-buy, or shop at the market center...

  • DEMAND GENERATORS. BURKE, STEVEN // CRN;11/29/2004, Issue 1123, p80 

    Focuses on a case study called Demand Generator which aimed to show how product and solution purchases are made. Disadvantage of vendor executives' tendency to be internally focused; Features of the case study; Advantage of listening to customers.

  • Top managers demand marketing from nonmarketing employees.  // Marketing News;10/23/95, Vol. 29 Issue 22, p42 

    This article presents information about several articles, published in different journals, related to the field of marketing. Marketing productivity in the changing business climate is the focus of "Feeling the Heat," the cover story in the Fall 1995 issue of Marketing Management, published by...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics