TITLE

From the editor

AUTHOR(S)
Neal, Carolyn Pollard
PUB. DATE
September 2002
SOURCE
Marketing Management;Sep/Oct2002, Vol. 11 Issue 5, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the concept of marketing management. Significance of customer-centric marketing; Benefits of online purchasing and transaction processing; Keys to online success.
ACCESSION #
7411074

 

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