TITLE

Miracle-Diet Ads Lie? Well, Duh!

AUTHOR(S)
Stein, Joel
PUB. DATE
September 2002
SOURCE
Time International (South Pacific Edition);9/30/2002, Issue 38, p72
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on a study by the U.S. Federal Trade Commission (FTC) about false claims in advertising for diet products and equipment. Details of the report, the FTC warning sent to publications called Operation Waistline, and the author's conversation with Richard Cleland who led the study; View that people buy the products knowing that they do not work, but wanting to believe that they do; Opinion of the author that the research was a waste of money and time.
ACCESSION #
7410971

 

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