Turning Business Into Pleasure

Liyakasa, Kelly
March 2012
CRM Magazine;Mar2012, Vol. 16 Issue 3, p14
Trade Publication
The article offers information on the plans of enterprises to include gamification in the social business initiatives in the U.S. It mentions that gamification refers to the use of game design techniques that helps in engaging consumers in the business world. It mentions that gamification includes, surveys, filing taxes and reading the content on websites.


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