What You See Is What You Get

Connolly, Kate Bertrand
March 2012
Food Processing (00156523);Mar2012, Vol. 73 Issue 3, p75
The article focuses on the innovative package designs of U.S. food companies that do not sacrifice freshness, flavor and texture. It mentions the Kraft Fresh Take meal kit from Kraft Foods Inc. which has a transparency of a dual compartment pouch to present the two ingredients of the product. Also, it notes package design of Campbell Soup Co.'s Slow Kettle Style soups which have a polyethylene cup to show the product.


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