Unique bedding strategy scores for Olum's

Edmonds, Tom
September 2002
Furniture/Today;9/16/2002, Vol. 27 Issue 3, p16
Trade Publication
Reports on the success of the marketing strategy of Olum's store for bedding in New York. Strategy of Olum's; Contribution of bedding sales on the income of the store; Factors contributing to Olum's success in bedding. INSET: Olum's at a glance.


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