TITLE

The benefits of Cross Promotion

AUTHOR(S)
McCloud, John
PUB. DATE
September 2002
SOURCE
Shopping Center World;Sep2002, Vol. 31 Issue 9, pC22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategies of Lewis Retail Centers in California. Provision of a built-in customer base; Launch of the leasing effort of the firm; Benefits of cross promotions.
ACCESSION #
7405600

 

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