TITLE

The bottom line on floral

AUTHOR(S)
Oyen, Maggie
PUB. DATE
August 2002
SOURCE
Progressive Grocer;8/1/2002, Vol. 81 Issue 11, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the marketing of flowers in supermarkets. Information on why supermarkets are losing out to florists; Operational changes which operators can implement to increase the salable life of flowers; Tip on the merchandising of flowers.
ACCESSION #
7404145

 

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