TITLE

BEYOND CINCO DE MAYO

AUTHOR(S)
Summerour, Jenny
PUB. DATE
August 2002
SOURCE
Progressive Grocer;8/1/2002, Vol. 81 Issue 11, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides tips for grocery owners in the U.S. on how to attract and keep Hispanic customers. Information on how Hispanics perceived the supermarket; Challenges faced by retailers in reaching Hispanic consumers; Commonalities which make the Hispanic shoppers ideal supermarket customers.
ACCESSION #
7404124

 

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