Norwegian nous

Dixon, Audrey
September 2002
Cabinet Maker;9/13/2002, Issue 5304, p16
Trade Publication
Explores the branding of Stompa Furniture on its products in Norway. Dilemma with the adoption of the Norwegian word with the English translation of 'Just William' as company name; Origin of the word 'Stompa' from a Norwegian speedway racer; Emergence of brand imitators.


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