TITLE

Norwegian nous

AUTHOR(S)
Dixon, Audrey
PUB. DATE
September 2002
SOURCE
Cabinet Maker;9/13/2002, Issue 5304, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the branding of Stompa Furniture on its products in Norway. Dilemma with the adoption of the Norwegian word with the English translation of 'Just William' as company name; Origin of the word 'Stompa' from a Norwegian speedway racer; Emergence of brand imitators.
ACCESSION #
7403152

 

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