An Axe to grind

Vavra, Bob
July 2002
Progressive Grocer;7/1/2002, Vol. 81 Issue 10, p76
Trade Publication
Reports on the plan of Unilever to boost men's toiletries category with its Axe deodorant product. Fragrances available for Axe; Packaging of the product; Market share of Axe brand; Changes in the pricing of the deodorant; Annual growth of men's toiletry sales.


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