TITLE

An Axe to grind

AUTHOR(S)
Vavra, Bob
PUB. DATE
July 2002
SOURCE
Progressive Grocer;7/1/2002, Vol. 81 Issue 10, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Unilever to boost men's toiletries category with its Axe deodorant product. Fragrances available for Axe; Packaging of the product; Market share of Axe brand; Changes in the pricing of the deodorant; Annual growth of men's toiletry sales.
ACCESSION #
7400556

 

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