The importance of being cleanest

Heller, Walter
July 2002
Progressive Grocer;7/1/2002, Vol. 81 Issue 10, p14
Trade Publication
Reports on the Progressive Grocer/IPSOS-NPD consumer study for 2002 which showed that cleanliness and price issues were the consumers' criteria for choosing their supermarket. Age of primary shopper; Employment of primary shopper.


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