TITLE

The importance of being cleanest

AUTHOR(S)
Heller, Walter
PUB. DATE
July 2002
SOURCE
Progressive Grocer;7/1/2002, Vol. 81 Issue 10, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Progressive Grocer/IPSOS-NPD consumer study for 2002 which showed that cleanliness and price issues were the consumers' criteria for choosing their supermarket. Age of primary shopper; Employment of primary shopper.
ACCESSION #
7400543

 

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