TITLE

The picture of CRM

AUTHOR(S)
Shulman, Richard
PUB. DATE
April 2002
SOURCE
Progressive Grocer;4/1/2002, Vol. 81 Issue 5, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the trend in customer relationship management (CRM) in the U.S. in 2002. Importance of a CRM strategy; Implementation of identification cards for best customers.
ACCESSION #
7400515

 

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