Orange and Lowe in £41m break-up

Jardine, Alexandra; Mason, Tania
September 2002
Marketing (00253650);9/5/2002, p1
Trade Publication
Reports on the resignation of Lowe company on the partnership with advertising agency Orange company in Great Britain. Strategic plans of Orange company in reinvigorating the product; Statement of Lowe chief executive on the loss of partnership; Terms of agreement.


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