TITLE

Contrition with Style Bad news delivery will never be the same

AUTHOR(S)
Schubach, Michael
PUB. DATE
April 2012
SOURCE
Hospitality Upgrade;Spring2012, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that admitting the mistake is a better way of improving the odds of success in technology ventures. It states that forgiveness is a rather better option as compared with ritual humiliation. It explains this fact with the help of an instance which a Brazilian underwear manufacturer has launched as an advertisement campaign.
ACCESSION #
73944777

 

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