Contrition with Style Bad news delivery will never be the same

Schubach, Michael
April 2012
Hospitality Upgrade;Spring2012, p38
Trade Publication
The article reports that admitting the mistake is a better way of improving the odds of success in technology ventures. It states that forgiveness is a rather better option as compared with ritual humiliation. It explains this fact with the help of an instance which a Brazilian underwear manufacturer has launched as an advertisement campaign.


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