My Location Is Higly DESIRABLE Reaching Your Guests Where They Are

Kasavana, Michael L.
April 2012
Hospitality Upgrade;Spring2012, p122
Trade Publication
The article focuses on a location based service (LBS) which defines an information and entertainment platform which is accessible through a mobile network based on the geographical position of mobile. It offers information on push-and-pull technology, Gamification and LBS netware. It states that LBS netware comprises on Global positioning system (GPS), Cellular triangulation and Wi-Fi networking.


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