TITLE

Shifting Share in a Competitive Market

AUTHOR(S)
Green, Cindy Estis
PUB. DATE
April 2012
SOURCE
Hospitality Upgrade;Spring2012, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that a hotel can increase its demand by shifting the market share to the hotels, providing incentives to travelers and by shifting the demand from a less profitable channel. It presents several techniques for accomplishing these shifts including Improving the website, development of an engagement plan and by paying attention to conversion rates.
ACCESSION #
73944769

 

Related Articles

  • Market Intelligence Report 2013 Colorado Mountains. Russell, Brett E. // HVS Global Hospitality Report;8/26/2013, p1 

    The article presents an overview of hospitality markets in Colorado Mountains as of August 22, 2013. It cites the growth of revenue per available room (RevPAR) in hotels and lodging assets in the region. Moreover, it figures the continuous growth of average rates, occupancy and demand in...

  • Incentives + Events.  // Tagungs-Wirtschaft;May2004, Vol. 28 Issue 2, p96 

    Presents updates on issues related to incentives and events as of May 2004. Theme evenings created by The Merrion hotel; Occupancy fee charged by Borbjerg Mølle Kro resort; Brochures published by the Tallinn City Tourist Office.

  • Stressed and Distressed Hotels. LLOYD-JONES, ANNE R. // HVS International Journal;2010, Special section p1 

    The article examines the stresses that may worsen the amount of distress affecting a hotel asset. It was pointed out that the recession and the resulting downturn in tourism and expenditure have impacted most hotels in the U.S., pushing down demand levels and occupancy rates. Among the...

  • Slice of the Big Apple.  // Lodging Hospitality;5/15/2008, Vol. 64 Issue 7, p46 

    The article reports on the growth in demand for hotel rooms in New York City. Holland & Knight equity partner Joe Guay notes that the increased demand in hotel rooms suggests that the city has recovered from the 9/11 event. This was evidenced by the rise in the number of hotel developments in...

  • Economy hotels' recovery catching up to other chains. Lomanno, Mark // Hotel & Motel Management;5/15/2006, Vol. 221 Issue 9, p18 

    The article reports on the performance of economy chain hotel in the hospitality industry in the U.S. The economy chains have begun to close that gap during the past 12 months after two years of reporting occupancy and average room rate gains that were below that of their competitive...

  • Revenue managers use resources in downturn. Cambra, Elizabeth // Hotel & Motel Management;5/5/2008, Vol. 223 Issue 8, p10 

    The article discusses the need for revenue managers to consider adjusting the prices of hotels to stimulate demand following the slowdown in room occupancy in the U.S. It states that mangers should consider what the problem is, and create bundles that might lure a consumer into the hotel....

  • Lodging: A Phoenix Rising. Murphy, Lee // National Real Estate Investor;Jun/Jul2010, Vol. 52 Issue 5, p56 

    The article reports on the slow recovery of the hotel industry in the U.S. It mentions that the upturn is caused by rising occupancies and stabilizing of room rates. It states that the proof of the recovery is the bidding session of some 150 investors for the 680 properties of the bankrupt real...

  • London hotels celebrate as snow hits the South. Sharkey, Gemma // Caterer & Hotelkeeper;2/5/2009, Vol. 198 Issue 4563, p4 

    The article reports on the strong demand for services and occupancy at hotels near airports in London, England in February 2009. Results of the analysis on the financial performance of hotels near airports show that they are experiencing high demand for services. Increase in occupancy rates can...

  • Steady demand helps drive luxury rates, occupancy. Freitag, Jan // Hotel & Motel Management;4/21/2008, Vol. 223 Issue 7, p16 

    The article reports on the stability of the demand for luxury hotels in the U.S. Six percent of the industry's room revenue is generated by the luxury category. It is said that it appears that luxury hotel operators can charge premium rates regardless of market conditions. Moreover, the room...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics