Shifting Share in a Competitive Market

Green, Cindy Estis
April 2012
Hospitality Upgrade;Spring2012, p34
Trade Publication
The article reports that a hotel can increase its demand by shifting the market share to the hotels, providing incentives to travelers and by shifting the demand from a less profitable channel. It presents several techniques for accomplishing these shifts including Improving the website, development of an engagement plan and by paying attention to conversion rates.


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