TITLE

Social Media Requires Savvier Networking Skills

AUTHOR(S)

Gallagher, Julie

PUB. DATE

March 2012

SOURCE

Supermarket News Expert Blog;3/12/2012, p1

SOURCE TYPE

Blog Entry

DOC. TYPE

Article

ABSTRACT

The article focuses on the need for supermarkets to acquire social networking skills with the advent of new technologies. One of these technologies is the digital pinboard Pinterest which allows users to pin photographs, articles and recipes on virtual pinboard. Kroger Co. tapped Dunnhumby's social marketing arm BzzAgent to recruit fans as advocates of its social media campaigns. Price Chopper also created its Pinterest account to express its brand identity.

ACCESSION #

73933711

Tags: SUPERMARKETS;  ONLINE social networks;  PINTEREST (Web resource);  KROGER Co.;  BZZAGENT Inc.;  PRICE Chopper Supermarkets (Company)

 

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