Greetings from a new perspective

Vavra, Bob
April 2002
Progressive Grocer;4/15/2002, Vol. 81 Issue 6, p60
Trade Publication
Looks at the status of greeting card industry in the U.S. as of April 15, 2002. Factors that drive greeting card sales; Licensing agreements between card companies and major figures in publishing and entertainment; Impact of cultural and social changes on card offerings.


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