TITLE

Greetings from a new perspective

AUTHOR(S)
Vavra, Bob
PUB. DATE
April 2002
SOURCE
Progressive Grocer;4/15/2002, Vol. 81 Issue 6, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the status of greeting card industry in the U.S. as of April 15, 2002. Factors that drive greeting card sales; Licensing agreements between card companies and major figures in publishing and entertainment; Impact of cultural and social changes on card offerings.
ACCESSION #
7390974

 

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