TITLE

Olympic sponsorship is a long-term game

AUTHOR(S)
McElhatton, Noelle
PUB. DATE
March 2012
SOURCE
Marketing (00253650);3/14/2012, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor discusses various reports within the issue on topics including Olympics sponsorship, patent lawsuits, and Olympics TV ad campaign.
ACCESSION #
73900451

 

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