TITLE

Financial Titles That Won't Sell Magazines

PUB. DATE
September 2002
SOURCE
Journal of Financial Planning;Sep2002, Vol. 15 Issue 9, p29
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article deals with the sentiment of wealth management firm Independence Advisors regarding the articles featured in financial trade magazines in the U.S. as of September 2002. In its newsletter, the company castigated consumer publications and even some financial trade magazines (along with broadcast media) for "investment pornography" with articles and cover headlines that either fan the flames of a hot stock market or pronounce equities dead. The newsletter suggested that it would be nice if these publications took a less salacious, more realistic approach.
ACCESSION #
7390015

 

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