Planning in the Intuitive Age

Diliberto, Roy; Anthony, Mitch
September 2002
Journal of Financial Planning;Sep2002, Vol. 15 Issue 9, p21
Academic Journal
This article addresses several issues related to the financial planning industry in the U.S. as of September 2002. Great technologies eventually reach a point where they surpass the human capacity necessary to manage them. While the world of information technology (IT) operates according to a law that demands doubling capacity and speed every 18 months, the human species operates according to an opposing law because their capacity for processing information diminishes with the passing of time. Consequently, even though technophiles still laud and extol the virtues of voluminous overload at breakneck speeds, the Information Age has already reached the point of diminishing returns with its intended audience. Perhaps nowhere is this truth better illustrated than in financial planning. Consumers now have access to too much information for that information to truly be helpful. Consumers can't decide because there is too much to consider when deciding. They are suffering from information overload and their analytical abilities are in tilt. Another important intuitive principle that comes into play in the relationship with the financial planner is, the more important the decision, the greater the intuitive leaning.


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