If we're going to watch the news, let's make it pretty

Murray, Iain
September 2002
Marketing Week;9/5/2002, Vol. 25 Issue 36, p82
Trade Publication
Focuses on the preference of Channel 5 head Chris Shaw for youthful newspresenters for its news programs in Great Britain. Efforts to create new approaches in newsreading; Importance of character for newsreaders; Criticisms against the move of Shaw.


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