TITLE

CHARTING THE REGIONS

AUTHOR(S)
Whiteling, Ian
PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the growth of the market share of regional press in advertising in Great Britain. Decline of advertising revenue in general; Cost-effectiveness of regional press advertising; Role of local press in increasing brand awareness.
ACCESSION #
7387925

 

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