TITLE

Practical perspectives: Involving mass media representatives in community coalitions

AUTHOR(S)
Cox, Carolyn C.; Cunningham, Gary
PUB. DATE
January 1998
SOURCE
American Journal of Health Studies;1998, Vol. 14 Issue 1, p42
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Describes how the KTVO television station created a communication link to conduct drug-free community events as part of an integrated approach to substance abuse prevention in rural Missouri. Health communication campaigns; KTVO Heartland Task Force; Use of television public service announcements; Task Force events; Alternative activity programs.
ACCESSION #
738391

 

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