TITLE

RESEARCH BANK

PUB. DATE
September 2002
SOURCE
Bank Technology News;Sep2002, Vol. 15 Issue 9, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the segmentation of customers by financial institutions. Interview of executives by Forrester Research on the understanding of channel usage; Importance of cross-channel experience for the retention of customers; Demand of customers for efficiency in day-to-day activities.
ACCESSION #
7379798

 

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