TITLE

Segmentation Can Help Predict Change

AUTHOR(S)
Bruno, Mark
PUB. DATE
September 2002
SOURCE
Bank Technology News;Sep2002, Vol. 15 Issue 9, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the state of segmentation in retail banks. Impossibility of banks in marketing on one-to-one basis; Opposition of banks on mass marketing; Preference of several banks on vendors of customer segmentation software packages.
ACCESSION #
7379791

 

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