TITLE

Why data capture is less than nectar for consumers

AUTHOR(S)
Mitchell, Alan
PUB. DATE
September 2002
SOURCE
Marketing Week;9/5/2002, Vol. 25 Issue 36, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the value of consumer information generated out of loyalty schemes in Great Britain. Consumer complaints about loyalty schemes; Consumer and corporate benefits of loyalty schemes; Reference to the Payback loyalty card.
ACCESSION #
7376060

 

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